As the digital era continues to advance, so do the tasks of a UX expert. Working alongside Product Designers, these specialists play a crucial role in forming the user experience of products and services.
A User Experience Designer manages magnifying user satisfaction by increasing the functionality and interaction between the customer and the product. Often mixed up with the Design expert job, the two share similarities but are distinct.
Seen primarily in digital products, a Product Designer's duty includes ideas from User Interface Design, graphic design, and interaction design to make a efficient and visually attractive product.
A User Experience Designer centers their efforts on the consumer— understanding what they need, likes, and habits through different research strategies. This strategy, called Design Centrado no Usuário, makes sure the creation is made with the customer's requirements and experience in mind.
The creation of a Design System— a exhaustive collection of principles, components, and design standards— is another task of User Experience Designers. This set aids in maintaining uniformity across different products and increases work process.
Prototipagem and usability testing are important steps in the creation process. A prototype is a initial version of the design that helps spot potential issues and areas for improvement. Usability tests are then performed to check the product's ease of use and effectiveness.
The understanding and organization of information— referred to as information architecture— serves to improve the creation's intuitiveness and customer experience.
Finally, feedback from actual users— garnered through customer feedback— provides priceless insights that aid in refinements and future design evolution.
Tools such as Figma, a vector-based prototyping and design tool—are valuable assets for User Experience Designers, aiding in collaborative work and sharing designs with ease.
In conclusion, the roles of a UX Designer and Product Designer give an essential contribution to the evolution, improvement, and creation of designs. Through a holistic process, involving research, more info design, and testing, they guarantee products are user-friendly, meet user needs, and efficient.